Studio City's YouTube optimization offering is built to turn channels into scalable, revenue-driving platforms through a combination of performance strategy, content strategy, and deep platform expertise. Backed by decades of experience growing channels for brands like NBCUniversal, Paramount, and leading network shows, the team focuses on increasing discoverability, engagement, watch time, and monetization. Optimization spans metadata, thumbnails, audience signals, publishing cadence, and analytics, all guided by clear growth and revenue benchmarks.
What sets the offering apart is its integration with Studio City's Creative and A/V capabilities. Clients can engage at any level, from pure optimization and channel management to full-funnel support that includes content strategy, ideation, production, and end-to-end publishing. This combined approach allows Studio City to not only optimize what exists, but also help define what should be made next, ensuring creative decisions are directly informed by performance data and audience behavior.
Access Hollywood
Studio City collaborated with Access Hollywood to revolutionize its YouTube presence, driving significant growth in views, watch time, and audience engagement—all without a single dollar spent on paid media. Leveraging our YouTube Optimization expertise, we achieved results that exceeded expectations across every key metric.
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Access Hollywood
The Kelly Clarkson Show
The Kelly Clarkson Show’s YouTube presence was strategically optimized to drive significant growth in views, watch time, subscribers, and engagement. Through refinements to thumbnails, metadata, publishing cadence, and content strategy, the channel achieved greater discoverability and performance, strengthening its role as an extension of the show’s broadcast success and digital footprint.
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The Kelly Clarkson Show
Stomp! Stomp! Rhinos!
Oak9 Entertainment chose Studio City to be their marketing and production team for the YouTube channel of their brand new children’s series “Stomp! Stomp! Rhinos!” This includes producing original content and leading the strategy and optimization of their YouTube channel as the series looks to find its footing on the world’s largest video streaming platform.
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Stomp! Stomp! Rhinos!
PETA
Studio City worked with PETA to reimagine its YouTube channel as a high-performing platform for awareness and action. By analyzing audience behavior, content trends, and performance data, we implemented a comprehensive optimization strategy that strengthened search visibility, improved thumbnail and title effectiveness, and aligned publishing strategy with audience demand. The impact was a marked increase in engagement, watch time, and subscriber growth, positioning YouTube as a more powerful vehicle for amplifying PETA’s mission and reaching new global audiences.
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PETA
Stamford Studios
Studio City partnered with Stamford Studios to optimize and grow the YouTube presence for The Karamo Show and The Steve Wilkos Show, translating each series’ unique voice into a high performing digital strategy. By amplifying Karamo’s emotional storytelling and highlighting Steve Wilkos’ signature investigative moments through stronger packaging, metadata, and content structuring, we drove significant increases in views, watch time, and subscribers, establishing YouTube as a powerful extension of both daytime franchises.
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Stamford Studios
Gamespot
Studio City partnered with GameSpot to optimize and scale its YouTube presence, building on the brand’s authority in video game news, reviews, previews, trailers, and in-depth guides. With a constant flow of content across multiple formats, we implemented a structured optimization strategy focused on search visibility, content hierarchy, thumbnail consistency, and franchise-based packaging to better serve both core gamers and casual viewers. By aligning publishing cadence with release cycles and audience demand, we drove stronger discoverability, increased watch time, and sustained subscriber growth, positioning YouTube as a central engine for GameSpot’s entertainment coverage and community engagement.
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Gamespot
SHEIN
Studio City partnered with SHEIN to optimize its YouTube presence and elevate engagement across a diverse, global audience. Leveraging our expertise in content strategy, metadata optimization, and audience targeting, we structured video content around fashion trends, seasonal drops, and lifestyle storytelling to drive discovery and retention. By aligning publishing schedules with product launches and key markets—including Europe, the U.S., Australia, and the Middle East—we increased visibility, watch time, and subscriber growth, helping SHEIN connect more effectively with its worldwide consumer base.
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SHEIN
