Studio City collaborated with Access Hollywood to revolutionize its YouTube presence, driving significant growth in views, watch time, and audience engagement—all without a single dollar spent on paid media. Leveraging our YouTube Optimization expertise, we achieved results that exceeded expectations across every key metric.
Access Hollywood
Client
NBC
Services
YouTube Optimization
Services
- YouTube Optimization
- Digital Strategy
- Analytics
- SEO
- Copywriting
- Design
Approach
Our comprehensive, data-driven approach targeted every facet of the channel’s performance. From improved SEO and updated thumbnails to enhanced end screen strategies and chaptering for longer-form content, we ensured Access Hollywood’s new uploads and legacy videos performed better than ever. By revitalizing older content that had been overlooked, we transformed previously underperforming videos into consistent hits with millions of views.
Impact
The impact was undeniable. In just 10 months, the channel saw a 53% increase in total watch time and a 42% boost in video views. Key traffic sources showed exceptional growth, with End Screens driving 461% more traffic, Search seeing a 36% increase, and related Shorts views growing by 1674%. These results reflect the transformative power of our optimization methods, built to not only engage audiences but also keep them coming back for more.
This success highlights Access Hollywood’s rise as a leading entertainment channel on YouTube, outperforming industry competitors on the platform and setting the stage for sustained growth in a competitive digital landscape.
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