Studio City Website

SHEIN

Client

SHEIN

Services

YouTube Optimization Campaign

In just three months, Studio City partnered with retail giant SHEIN to rapidly activate and elevate its YouTube content library, converting previously underperforming assets into meaningful drivers of discovery and engagement.

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The outcome was immediate and exceeded all expectations: across optimized content, monthly views increased +94%, driven in large part by a +209% lift in YouTube Search traffic. Shorts proved especially responsive to optimization as well, earning a +98% gain in monthly views.

Services

YouTube Optimization
Digital Strategy
Analytics
SEO
Copywriting
Design

Performance gains were driven by data-led improvements to the fundamentals that matter most on YouTube: titles, thumbnails, and metadata. Studio City introduced clearer, product-forward titling, stronger keyword placement, and simplified, high-impact thumbnail design to improve click-through behavior. These changes produced consistent CTR gains across both long-form and Shorts content, confirming that the new presentation was a more effective way to reach an audience organically.

Studio City applied this strategy at scale across SHEIN’s existing library, transforming dormant videos and shorts into active contributors to the channel's audience. By refining how legacy content was presented, older videos began resurfacing and generating sustained long-tail traffic with no additional production effort from the SHEIN brand. In just one quarter, SHEIN’s channel shifted from a passive archive to an active discovery engine, proving the power of focused, data-driven YouTube optimization.

Results

Key Metrics Achieved in 3 Months

+94% Views Across All Optimized Content
+209% YouTube Search Traffic
+98% Views Across Optimized Shorts
+18% Subscriber-ship Rate Across Optimized Content

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