Studio City Website

Stamford Studios

Client

Universal Pictures

Services

YouTube Optimization Campaign

As part of an ongoing partnership with Studio City, Stamford Studios’ The Karamo Show and The Steve Wilkos Show underwent a sustained YouTube transformation, delivering record-setting performance across revenue, watch time, and total views compared to their pre-optimization baseline. Through advanced, data-led strategies focused on long-form content, thumbnail testing, and organic growth, both channels have seen increased viewership that continues to compound.

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Combined, the channels have seen revenue increase by +320%, views by +211%, watch time by +244%, and impressions by +158% in just 20 months. During this time, both channels also reached their highest-ever monthly revenue and viewership.

Services

YouTube Optimization
Digital Strategy
Analytics
SEO
Copywriting
Design

Results

Key Metrics Achieved in 20 Months

+320%Revenue
+211% Views
+244% Watch Time
+158% Impressions

This growth came from a strategy focused on longer-form content, more effective thumbnails and titles, and ongoing updates based on audience behavior. At the same time, library content was revitalized through metadata, chaptering, and presentation updates, helping legacy content perform like new releases.

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As the partnership continues, Studio City and Stamford Studios are building on this momentum, refining their YouTube strategy to keep The Karamo Show and The Steve Wilkos Show positioned for sustained expansion within the evolving digital talk-show landscape.

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