As part of a continuing partnership, Studio City has leveled up The Kelly Clarkson Show’s YouTube strategy, driving strong organic growth across views, watch time, and revenue compared to its pre-optimization baseline. Through ongoing, data-driven refinement, including a refreshed thumbnail approach, evolving Shorts formats, and stronger playlist strategy built around Kellyoke performances. By working with us, the channel has expanded its reach while maintaining a consistent connection with its core audience.
The Kelly Clarkson Show
Client
NBC
Services
YouTube Optimization
Services
- YouTube Optimization
- Digital Strategy
- Analytics
- SEO
- Copywriting
- Thumbnail Design
Channel Growth
Since the start of the engagement, monthly views have grown +137%, watch time has increased +194%, impressions have risen +189%, and revenue has climbed +218%. During this period, the channel has also achieved new highs in monthly performance, with Shorts regularly reaching million-plus views in under 30 days.
The channel's gains were driven by a strategy centered on clearer visual packaging, data-led compilation development, and continuous optimization of both new uploads and legacy content. Studio City worked alongside the show’s team to refine thumbnails at scale, strengthen Shorts hooks and pacing, and re-activate existing library content so they could generate ongoing discovery without additional production.
As the collaboration continues, Studio City and NBCU remain focused on constant testing and refinement to sustain momentum and unlock the next phase of digital growth.
Key Metrics Achieved in 18 Months
- +137% Monthly Views
- +194% Monthly Watch Time
- +189% Monthly Impressions
- +218% Monthly Revenue
