Never talk to strangers...except Studio City's SocialAmp Technology! In collaboration with Universal Pictures, Studio City leveraged our SocialAmp Technology for their latest horror film “The Black Phone” starring Ethan Hawke.
The Black Phone
Client
Universal Pictures
Services
Social
Services
- Concept
- Design
- Copywriting
- Digital Strategy
- Development
- Content Management
Fans Posted, We Delivered
During the initial week of the film's screenings, our proprietary social technology created customized video responses in real-time that automatically responded to fans tweeting at the film.
For opening weekend "The Black Phone" was projected to gross $10 million, but went on to rake in over $23 million domestically and $40 million globally. It currently sits at an impressive 84% on Rotten Tomatoes and a 90% audience score, which is uncommonly high for a horror film.
Everyday Fans, Amplified Impact
The online discourse and engagement once again proved that Studio City's SocialAmp Technology allows us to turn the positive words of everyday people into social content and immerses consumers into a marketing campaign that drives sales.
