Talk about a pup-tastic adventure! Built on our state-of-the-art VX Platform, Studio City partnered with Viacom CBS and Walmart to create a PAW Patrol themed event in the Paramount Pictures Virtual Showcase. The activation heightened awareness for the highly anticipated animated film PAW Patrol: The Movie. Fans who pre-ordered PAW Patrol: The Movie merchandise through Walmart, received a special code to sign up for the virtual event.

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The interactive event included a sneak peek of the film, introduced by special guest Iain Armitage (who voices the PAW Patrol leader, Chase, in the movie), as well as downloadable activity sheets, a DIY poster station using digital stickers, character information and more! All in all, the successful event allowed Paw Patrol fans to raise the woof with their favorite furry characters and attend a fully virtual yet exciting experience.