Knock knock... Who’s there? It’s Studio City’s SocialAmp!

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In collaboration with Universal Pictures, Studio City was excited to leverage our SocialAmp technology for M. Night Shyamalan’s latest horror film “Knock At The Cabin.”

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During the initial launch week of the film’s premiere, our proprietary social product created customized video responses in real-time that automatically responded to fans tweeting at the film.

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Simultaneously, our moderation team used our custom-built admin panel to review and approve the content.

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Our results? 130K impressions and an impressive 4.5% engagement rate. The thriller also went on to dethrone “Avatar: The Way of Water” after its 7th consecutive week at #1.