Studio City partnered with Bitwise to deliver a high-profile 30-second digital takeover in the heart of Times Square, utilizing five of the district’s most prominent screens. The campaign featured all 10 of Bitwise’s crypto constituents—Bitcoin, Ethereum, XRP, Solana, Cardano, Chainlink, Litecoin, Avalanche, Sui, and Polkadot—giving each asset a distinct visual moment. Motion graphics, dynamic animation, and vibrant visuals were carefully designed to communicate each fund’s identity and significance to both seasoned and new investors.
Bitwise’s BITW Times Square Takeover
Client
Bitwise Asset Management
Services
Creative & Production
Services
- Creative & Script Support
- Storyboarding & Animatics
- Creative & Art Direction
- Post-Production
The creative strategy focused on maximizing engagement within the brief 30-second window. Each constituent received its own highlight while maintaining a cohesive flow that emphasized Bitwise’s expertise and leadership in the cryptocurrency market. The visuals were crafted to be instantly recognizable, making an impact even amid the fast-paced environment of Times Square.
By combining high-visibility digital placement with thoughtful creative storytelling, the campaign amplified Bitwise’s presence in both physical and digital spaces. The activation captured the attention of pedestrians, commuters, and passersby while also creating shareable moments for social media and online amplification. The project reinforced Bitwise’s commitment to showcasing its diverse crypto portfolio and establishing trust and recognition among a broad audience.
