When Betway, a leading global online sports betting app, approached Studio City to craft a viral-worthy marketing piece unveiling their latest brand ambassador, tennis legend Andy Roddick, we eagerly delved into the task of creating this launch piece.

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Conceived, produced, and executed by Studio City, the 'Andy's Hobbies' spot shines a spotlight on everything the tennis icon has been up to since retiring from the sport as well as his enduring passion for the game and unyielding competitive spirit which remains.

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Now Andy’s back in the game as Betway’s new global tennis ambassador for their new 'Advantage, Served' initiative, leveraging his insights and experience to provide sports enthusiasts around the world with a distinct "advantage."

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Studio City wrote, produced, directed and post-produced several other pieces of content for this initiative and we couldn't be more thrilled with the results. Within the first week of its launch, the content racked up an impressive 10 million views across Betway's various social platforms – Now that's something to raise a 'racquet' about! Talk about a ‘serve’! Needless to say, we 'had a ball' creating this content! We could keep 'volleying' here but we'll stop... for now…