By the age of 2 he was singing commercial jingles by heart. By the age of 4 he was pointing to items on grocery store shelves and reciting the taglines to various products. Finally, his parents had to limit his TV watching to one hour per night to ensure he would actually interact with real humans and not the ones trapped inside the TV screen… Needless to say, from an early age, it was evident that Joe was going to work in the television and marketing industry. Joe Tamanini joined the Emmy Award-winning Studio City in the fall of 2003 as a production intern and quickly rose through the ranks serving as Producer/Editor, Head of Creative Development, Creative Director, Vice President, and finally took over as company President in 2011. During his tenure, Tamanini has spearheaded the creative pitches and creative direction that has secured Studio City multiple NBC Olympic Campaigns, The FIFA Women’s World Cup, “The Monopoly Millionaires’ Club,” “Hot Bench,” “Live! With Kelly and Michael,” “Criminal Minds,” “Burn Notice,” “White Collar,” “Hot In Cleveland,” “The Dr. Oz Show,” “The Ellen DeGeneres Show,” “Everybody Hates Chris,” “Star Trek,” “South Park,” and more. His creative strategy as well as his ability to guide and oversee the creative process has been instrumental in the success of Studio City. Joe takes large, out-of-the box creative ideas and helps refine the messaging to the client’s needs, all the while creating award-winning campaigns and spots. His ability to create compelling marketing strategies, brand messaging and visual style while keeping clients comfortable with creative decision-making has played an intricate role in his quick rise to president. During his career he has won multiple PromaxBDA North America Gold and Global Excellence Awards, and was a two-time PromaxBDA Rocket Award finalist.